Case studies

Here you can find a selection of case studies from recent projects. Or take a look at some work samples below.

Featured

Redesign of existing functionality to define marketing pressure plans for Selligent Marketing Cloud. This project started with a discovery phase of interviews with business stakeholders, co-design sketching workshop and prototyping.

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FarFetch shipping configurations

Redesign of all processes relating to the shipping configurations required when signing up new partners and updating existing ones to simplify and automate tasks as much as possible in a single place within the back-office platform.

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DEPP Learning Project

Designing a learning platform for organisations working in disaster preparedness across the world, following a Design Thinking process through co-design workshops, user journeys, customer lifecycle and low and high fidelity prototypes.

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Bayer Thrombosis Adviser Hub

Full UCD process project for one of Bayer’s largest therapy-area websites, involving discovery interviews with 7 target user groups, mapping customer experience, concepting, prototyping and development of an UI pattern library.

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Boomkat E-commerce Redesign

Redesigning of a large ecommerce website, with analytics and desktop research, a card sorting workshop to develop a new IA and sitemap, the creation of personas, and optimisation of key user journeys and checkout flow.

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Gilotrif Patient Care app

Design of a patient support app for US oncology healthcare professionals, involving workshops and interviews to transform static text-based content into an interactive mobile reference tool to help manage patient’s side effects and learn about the Gilotrif drug.

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Other recent projects

These are the latest projects I've been working on, with selected case studies below. I am always open to show full deliverables when talking about projects in person.

Featured

PHE Start4life chatbot

Messenger chatbot project for Public Health England with Ogilvy UK, defining conversation flows, conversation UI components, AI rules and guerrilla testing of the bot demo.

GSK Healthcare professionals portal

Evaluation and redesign of the signup/login journeys in the GSK Healthcare Professionals portal, overseeing UI design and presenting recommendations to GSK executives.

MHRA Services platform

Delivering a medical device registration platform for the Medicines & Healthcare Products Regulatory Agency, prototyping and testing of MVP functionality for key screens of the Alpha release.

Work

Case studies

Other recent projects

Work samples